If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

We take the hamburger business more seriously than anyone else.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

The more I help others to succeed, the more I succeed.

Adversity can strengthen you if you have the will to grind it out.

The first dollar is the most you will get if you don't love what you are doing.

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.