But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.

Do not tolerate brilliant jerks. The cost to teamwork is too high.

If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.

But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.

Be brutally honest about the short term and optimistic and confident about the long term.

Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.

Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.