Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.

But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.

I hate the photo shoots. I hate all that stuff.

When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.

Broadcast TV is like the landline of 20 years ago.

At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work.

I don't know of any Internet service that opens on a regional basis.