Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.
Reed HastingsTruly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
Reed HastingsIn the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.
Reed HastingsWhen we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
Reed Hastings