Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.

In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

In the U.S., HBO is a very aggressive service.

Be big, fast and flexible.

But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.

Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.