When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general "nice to have" market.

Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.

Taking smart risks can be very gratifying.

I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.

I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.