Great fashion is all about surprise. It should always be about doing something that isn't by the book.
Reed KrakoffFashion for me is the perfect combination of all the things I love. There's an element of history to it. I love understanding why people wear what they wear, why during certain periods in history women looked the way they looked. There was always a strong reason behind it, whether it was because of what was available to them or because of what was happening in the world politically or sociologically. Fashion is like an amazing blend of commerce, travel, and creativity - of studying what people were about during a particular time.
Reed KrakoffI feel lucky to love what I do. It doesn't feel like working. I do all the projects I do because I like doing them, whether it's a book or a photo shoot. For me, my work and my life are the same.
Reed KrakoffIf clothes can help you see yourself on your best day, why shouldn't every day be that day?
Reed KrakoffWhen a silhouette or shape is as beautiful as it is functional and relevant, that's true luxury.
Reed KrakoffI think it's so important that you understand what you're trying to accomplish, what you're trying to say. Timelessness is never a thing I think about. If you try to make things timeless, you can end up with things that are neither exciting nor timeless. It's sort of like aiming for the middle in a way. At the same time, I never want to have to use the word trendy because it's not really what interests me. That's something that is gone tomorrow.
Reed Krakoff