If clothes can help you see yourself on your best day, why shouldn't every day be that day?
Reed KrakoffI think of my life as divided between a lot of different periods. I grew up in the country, but as I got older I became more of an urban person. That's really when I started to become more of a creative person who was interested in fine arts, painting, drawing, and music. I studied jazz for a long time. Looking back, all those things were great training.
Reed KrakoffI don't want to have a singular vision. I don't have that kind of discipline. I love the randomness of my life - how I have five, six, seven projects going on at one time.
Reed KrakoffI think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.
Reed KrakoffI think it's so important that you understand what you're trying to accomplish, what you're trying to say. Timelessness is never a thing I think about. If you try to make things timeless, you can end up with things that are neither exciting nor timeless. It's sort of like aiming for the middle in a way. At the same time, I never want to have to use the word trendy because it's not really what interests me. That's something that is gone tomorrow.
Reed KrakoffFashion for me is the perfect combination of all the things I love. There's an element of history to it. I love understanding why people wear what they wear, why during certain periods in history women looked the way they looked. There was always a strong reason behind it, whether it was because of what was available to them or because of what was happening in the world politically or sociologically. Fashion is like an amazing blend of commerce, travel, and creativity - of studying what people were about during a particular time.
Reed Krakoff