Being a photographer helps me see the work differently. I always walk away seeing things differently than when I stare at them myself. It gives me a little distance. So I love photography, but it also helps me tell the story. When I shoot the ad campaign for my work, it allows me to be much more direct.
Reed KrakoffI'm attracted to that mix of things that are very refined and polished, and things that are almost accidental. I feel like the best things happen when you're on the path to making something, even if where you end up is not where you thought you would.
Reed KrakoffIn design I look for something I'm drawn to. I try to look for an immediate connection with something - something I just fall in love with. I feel if people have to explain to you why it's good, it's not so good.
Reed KrakoffI think fashion is the only thing I'm fully suited to do because I am super impatient, which I think is a good thing for fashion. I could never work on something for two years. I would do 20 things and finish none of them. I always admire people who have that ability to sustain something for that long a period.
Reed Krakoff