In design I look for something I'm drawn to. I try to look for an immediate connection with something - something I just fall in love with. I feel if people have to explain to you why it's good, it's not so good.
Reed KrakoffHaving your own store is one of the most immediate ways to connect with the customer, to really get to know her and develop a more intimate relationship.
Reed KrakoffI feel lucky to love what I do. It doesn't feel like working. I do all the projects I do because I like doing them, whether it's a book or a photo shoot. For me, my work and my life are the same.
Reed KrakoffWhen a silhouette or shape is as beautiful as it is functional and relevant, that's true luxury.
Reed KrakoffI think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.
Reed Krakoff