In design I look for something I'm drawn to. I try to look for an immediate connection with something - something I just fall in love with. I feel if people have to explain to you why it's good, it's not so good.
Reed KrakoffBeing a photographer helps me see the work differently. I always walk away seeing things differently than when I stare at them myself. It gives me a little distance. So I love photography, but it also helps me tell the story. When I shoot the ad campaign for my work, it allows me to be much more direct.
Reed KrakoffI feel lucky to love what I do. It doesn't feel like working. I do all the projects I do because I like doing them, whether it's a book or a photo shoot. For me, my work and my life are the same.
Reed KrakoffIf clothes can help you see yourself on your best day, why shouldn't every day be that day?
Reed KrakoffFashion for me is the perfect combination of all the things I love. There's an element of history to it. I love understanding why people wear what they wear, why during certain periods in history women looked the way they looked. There was always a strong reason behind it, whether it was because of what was available to them or because of what was happening in the world politically or sociologically. Fashion is like an amazing blend of commerce, travel, and creativity - of studying what people were about during a particular time.
Reed Krakoff