When a silhouette or shape is as beautiful as it is functional and relevant, that's true luxury.

When a silhouette or shape is as beautiful as it is functional and relevant, that's true luxury.

Being a photographer helps me see the work differently. I always walk away seeing things differently than when I stare at them myself. It gives me a little distance. So I love photography, but it also helps me tell the story. When I shoot the ad campaign for my work, it allows me to be much more direct.

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.

If clothes can help you see yourself on your best day, why shouldn't every day be that day?

Having your own store is one of the most immediate ways to connect with the customer, to really get to know her and develop a more intimate relationship.

The collection under my name is an exciting opportunity to really express my own aesthetic and connect with a very different consumer.