Great fashion is all about surprise. It should always be about doing something that isn't by the book.
Reed KrakoffBeing a photographer helps me see the work differently. I always walk away seeing things differently than when I stare at them myself. It gives me a little distance. So I love photography, but it also helps me tell the story. When I shoot the ad campaign for my work, it allows me to be much more direct.
Reed KrakoffIf clothes can help you see yourself on your best day, why shouldn't every day be that day?
Reed KrakoffHaving your own store is one of the most immediate ways to connect with the customer, to really get to know her and develop a more intimate relationship.
Reed Krakoff