Being a photographer helps me see the work differently. I always walk away seeing things differently than when I stare at them myself. It gives me a little distance. So I love photography, but it also helps me tell the story. When I shoot the ad campaign for my work, it allows me to be much more direct.
Reed KrakoffWhen a silhouette or shape is as beautiful as it is functional and relevant, that's true luxury.
Reed KrakoffMuseums that aren't perfect are the ones that I love. Museums that aren't overdesigned. I always like to visit the strange, odd museums. In New York, the Frick is absolutely my favorite, favorite place because I like to think that it was someone's home not that long ago.
Reed KrakoffI don't want to have a singular vision. I don't have that kind of discipline. I love the randomness of my life - how I have five, six, seven projects going on at one time.
Reed KrakoffIn design I look for something I'm drawn to. I try to look for an immediate connection with something - something I just fall in love with. I feel if people have to explain to you why it's good, it's not so good.
Reed KrakoffI think it's so important that you understand what you're trying to accomplish, what you're trying to say. Timelessness is never a thing I think about. If you try to make things timeless, you can end up with things that are neither exciting nor timeless. It's sort of like aiming for the middle in a way. At the same time, I never want to have to use the word trendy because it's not really what interests me. That's something that is gone tomorrow.
Reed Krakoff