Attitudes to mental health are slowly changing, there's less stigma among healthcare workers and a greater commitment to provide mental health treatment when doctors and nurses can see people do get better.

Being the puppet master, it's like running Nintendo of America.

Mario sees himself in Nintendo DS, and he feels like flying.

I feel just like a purple Pikmin.

My name is Reggie, and I, am happy.

DS not only changes Nintendo, it changes our industry.

If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.