My intention is not to make clothes. My head would be too restricted if I only thought about making clothes.
Rei KawakuboFashion is something that you can attach to yourself, put on, and through that interaction, the meaning of it is born.
Rei KawakuboYears ago, it was easier to make new things than it is now. The weight of experience weighs heavily, and the expectations; everybody wants to see something they haven't seen before. Now, with social media, with too much information, with the speed of information - all that is making it harder and harder to realize the objective.
Rei KawakuboIn Comme des Garรงons, I hardly do any sketches; there's no fittings on bodies, there's no models that come in and say, "Oh, a little bit like this." In the beginning, there isn't even a theme. It's like getting the whole world at your feet - to empty your mind of everything that's ever happened before, to get an empty space.
Rei KawakuboThe idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.
Rei KawakuboThe freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
Rei Kawakubo