Comme des Garcons is a gift to oneself, not something to appeal or to attract the opposite sex
Rei KawakuboMy intention is not to make clothes. My head would be too restricted if I only thought about making clothes.
Rei KawakuboFashion is something that you can attach to yourself, put on, and through that interaction, the meaning of it is born.
Rei KawakuboIf you have total freedom to design, you won't get anything interesting. So I give myself restraints in order to kind of push myself through, to create something new. It's the torture that I give myself, the pain and the struggle that I go through. So it's self-given, but that's the only way, I think, to make a strong, good new creation.
Rei KawakuboI always just wanted to have enough to carry on. I never had ambitions to take over the world or be a global enterprise. But I wanted to have a strong business in order to do the main objective.
Rei KawakuboFashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now.
Rei Kawakubo