It was also never wanting to be part of any group or movement or anything that was the done thing. I hated organization. When you have a group, you have a leader who is going to put down the rest of the group.
Rei KawakuboThe idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.
Rei KawakuboI always just wanted to have enough to carry on. I never had ambitions to take over the world or be a global enterprise. But I wanted to have a strong business in order to do the main objective.
Rei Kawakubo