The freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
Rei KawakuboIn the '70s, if anything, it was a more interesting time in fashion. It was a time when things were changing, especially in London.
Rei KawakuboThe idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.
Rei KawakuboThe theme of the collection this time is MONSTER. It's not about the typical Monster you find in sci-fi and video games. The expression of the Monsters I have made has a much deeper meaning. The craziness of humanity, the fear we all have, the feeling of going beyond common sense, the absence of ordinariness, expressed by something extremely big, by something that could be ugly or beautiful. In other words, I wanted to question the established standards of beauty.
Rei KawakuboCreation takes things forward. Without anything new there is no progress. Creation equals new.
Rei Kawakubo