Years ago, it was easier to make new things than it is now. The weight of experience weighs heavily, and the expectations; everybody wants to see something they haven't seen before. Now, with social media, with too much information, with the speed of information - all that is making it harder and harder to realize the objective.
Rei KawakuboMy intention is not to make clothes. My head would be too restricted if I only thought about making clothes.
Rei KawakuboIn the '70s, if anything, it was a more interesting time in fashion. It was a time when things were changing, especially in London.
Rei KawakuboFashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now.
Rei KawakuboI started with wanting to think about witches, about strong women who have special powers - who are often misunderstood. Then I found some beautiful blue fabric, so I made Blue Witches. My creative process is always like that. Organic, text, theme, subtext, each day evolving and trying to make strong, beautiful clothes. It's that simple.
Rei Kawakubo