There's always a pattern in order to make a thing, but the starting point must be something I've never seen before. It's not two-dimensional, but it's like a sample. I work with patterns like a sculptor. I try to get [the team] not to work on a body, [but] to work on a free space, on a table. The work is basically on flat surfaces.
Rei KawakuboCelebrity doesn't really affect the work. What affects the work is the expectations from the outside. This is what no one understands.
Rei KawakuboYou can tell if it's a good collection if people are afraid of it. In ten years, everyone will love it.
Rei KawakuboEvery time before a collection, I say, "I don't want it to come out. I want to cancel it. It's not good. I haven't achieved anything."
Rei KawakuboThe freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
Rei Kawakubo