A product needs to be sufficiently innovative to distinguish itself from the pack, but not so forward thinking as to alienate the user.

The other reason why people don't take a stand, which is very true in this election, is looking at [Donald] Trump and fearing reprisal, fearing reprisal from someone who is seeking the highest, most powerful role in the land, who has had a history of doing everything from attacks, threats and lawsuits and who has a complete kind of vengeful, narcissistic behavior, which makes people legitimately worried, almost like a schoolyard bully, that if I step up, am I going to be targeted, too?

Everyone, you know, during crises times, is much more focused on, okay, how do we get the boat completely seaworthy, sailing along well, and everything going well? And so as long as you're communicating how the general strategy of the company and how the work they can do to add to that and to make that more successful and the thing that they can contribute to that, that is generally very motivating for employees in crisis times.

I think Hillary [Clinton] hears the anger in a broad swath of the American people, and she says, "OK, how do I help create a future that's good for you?"

The actual, the forming of ties with a group of people around you where they help you grow as a professional, solve problems, get opportunities, and you help them, is actually the constitutive base of the foundation of a strong, modern career.

I think the right way to do this is just to step up and do it, so I actually think we'll see more of that over the next coming weeks, because I think they'll say, "We'd like to be good for business and quiet on politics, but this is too urgent, it is too much of a key crisis in who we are going to become as Americans. We can risk too much, and so we have to step forward." And I think you will see more and more people stepping forward, like Howard Schultz, Steve Case and other folks, in order to try to make a difference in this [Donald Trump] election.

In crisis times, it's actually not more difficult to motivate your staff, because everyone gets much more focused on how they control their own economic destiny. So, what you do is you have clear communication, which is always a good leadership technique, and you talk about how you can build something good and strong in the future, and how you can work together in order to do that.