You should have an investment thesis that essentially says why you think this is potentially a good idea.
Reid HoffmanOne of the great strengths of American culture is this empowerment of individual, is the individual being able to be entrepreneurial, create new things. But you create a whole group of people to make great companies. It's employees and investors and customers and partners. The fabric of society, of a network of relations, is key to being successful.
Reid HoffmanTimes of economic crises can change what the competitive landscape looks like, because when, for example, you have boom times, capital is easy to come by, growth is easy, sometimes what you focus on is, you know, how to accelerate in the boom. During economic crises, the question is, the companies that come out of, you know, that are sailing through that with the best liquidity, both assets on the balance sheet, making money, ability to grow their businesses, get a disproportionate competitive advantage.
Reid HoffmanThe key thing that I find that when you're kind of in boom times and you're hiring bunches, if you can hire, you know, always maintain very high standards and even if you, you know, can't find enough of, you know, what is typically called A players, then don't hire the people. All right? So, you know, use that as a way of standards.
Reid Hoffman