Times of economic crises can change what the competitive landscape looks like, because when, for example, you have boom times, capital is easy to come by, growth is easy, sometimes what you focus on is, you know, how to accelerate in the boom. During economic crises, the question is, the companies that come out of, you know, that are sailing through that with the best liquidity, both assets on the balance sheet, making money, ability to grow their businesses, get a disproportionate competitive advantage.
Reid HoffmanA little-known company with a realistic framework that appeals to entrepreneurial employees is going to be more attractive than a famous company that treats its people like disposable assets.
Reid HoffmanOpportunities do not float like clouds in the sky. They're attached to people. If you're looking for an opportunity, you're really looking for a person.
Reid HoffmanThere's a lot of people in the world that would love to trade places with American citizens, and we are very fortunate to be here.
Reid HoffmanDuring normal times or boom times, there are some parts of the business that are going to so well, that that can cover for weakness and other parts of the business. What happens during recessions, is you have less windfalls just helping you cover mistakes. You have to be more careful about not making mistakes.
Reid Hoffman