Most of the ethical dilemmas that I have faced have all been in the category of, you know, I know something and what's my obligation to disclose it. So, for example, you see people make a mistake in the contract that you're making between the businesses and do you disclose it or do you reveal it? And generally speaking, the way that I solve these is I kind of go through a list of, you know, what's the most, what are the obligations and constituencies and in what order?
Reid HoffmanIronically, in a changing world, playing it safe is one of the riskiest things you can do.
Reid HoffmanThe key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for, you know, bad luck as well as good luck, keep people focused on what the key, you know, business wins are, and you know, provide the energy that people always need in order to, you know, to go into battle because, you know, work is hard and go into work and do that well. And provide a good leadership beacon for that. In other words, it's the same thing that makes good leadership in any other time.
Reid HoffmanNow, in economic crises times, the kind of things you're looking at is it's generally harder to get capital, revenue growth may be more, revenue lines may be unstable or growth may be less easy to predict that you're going to get to. And so what you do is you take a certain conservative approach of when, as all entrepreneurs should do, you plan for both good luck and bad luck, you put extra time on, "Okay, if I have bad luck, what do I do about that?"
Reid Hoffman