Every time we decide for something, we lose something else. Buying a car is a great example. A lot of people not only read ratings before they buy their car but they continue afterwards - to make sure they really made the right choice.

We still can't control the consequences our choices will bring. Not only do we want freedom of choice, but we also want a guarantee that whatever we choose will be exactly as we envisioned it.

One of the greatest gains of capitalism is that even the proletarian slave feels like a master. He believes he has the power to change his life. We are propelled by the ideology of the self-made man: we work more, we consume more and in the end we consume ourselves. The consequences are burnout, bulimia and other lifestyle diseases.

I do have the power. I can decide for myself what I want, even if the thought stresses me out.

We can live a more relaxed life. We can accept that our decisions aren't rational, that we are always conditioned by society; that we lose something every time we choose something else, and that we can't truly control the consequences of our decisions.

We aren't really the victims. After all, we created the system ourselves and as long as we keep consuming, it will continue to exist. Ultimately, capitalism only mirrors human nature.

Freud also said we choose our own neuroses. Capitalism is the neurosis of humanity.