Every time we decide for something, we lose something else. Buying a car is a great example. A lot of people not only read ratings before they buy their car but they continue afterwards - to make sure they really made the right choice.
Renata SaleclWe can live a more relaxed life. We can accept that our decisions aren't rational, that we are always conditioned by society; that we lose something every time we choose something else, and that we can't truly control the consequences of our decisions.
Renata SaleclWe still can't control the consequences our choices will bring. Not only do we want freedom of choice, but we also want a guarantee that whatever we choose will be exactly as we envisioned it.
Renata SaleclI don't criticize political or electoral freedom, but capitalism's perversion of the concept: the illusion that I hold the power over my own life.
Renata SaleclOne of the greatest gains of capitalism is that even the proletarian slave feels like a master. He believes he has the power to change his life. We are propelled by the ideology of the self-made man: we work more, we consume more and in the end we consume ourselves. The consequences are burnout, bulimia and other lifestyle diseases.
Renata Salecl