With couture you have faithfulness - people are faithful to you. In couture, you will see that the cut looks like a lace dress from a distance, but it's only when you get nearer you understand that it's layers of lace, hand stitched in a certain shape, all the work - the zips, the buttons, the hooks... it goes on.

I arrived here, with a destroyed house, with nothing. I had to do everything very slowly. And with a little team and a great president, we achieved a lot. I am happy here. For now, it is still Givenchy by Riccardo Tisci, and I think that it will be for a long time, because it will be difficult to evict me from my house. I feel good here!

This is why I decided to work with Nike, too, because it is even more mass-market than Givenchy and could make entry-price shoes and make people dream to be part of the journey.

If you buy a Cartier ring you want people to know it is a Cartier ring or a diamond, or a piece of art that's giving an emotion - then people read it and say, "wow that's really amazing". With prêt-à-porter you see people in the street, in a club, in a restaurant or whatever, and you think, "Oh my god, he's wearing my trousers!" In a way it's more open - people can put together the way they want - mixed with other designers.

I suffered a lot when there was, like, a birthday party and I was not invited. Not because I was ugly or stupid; I was not invited because the parents would say to the kids, "Don't invite him, because he's poor and he comes from the south of Italy, and he can't give you nothing."

When I started, everyone said couture was finished and I was so scared. Actually I was more terrorized than scared. I was arriving from a provincial area of Italy. They called me in to do Givenchy and I just thought, Wow.

I didn't want to dress anyone in the beginning, no celebrities. Then, very slowly I started with one, two, like that. There are some celebrities whom we dress because they are part of the family. They are women I admire. I don't care how famous she is, if she is at the movies or in a concert.