If you buy a Cartier ring you want people to know it is a Cartier ring or a diamond, or a piece of art that's giving an emotion - then people read it and say, "wow that's really amazing". With prêt-à-porter you see people in the street, in a club, in a restaurant or whatever, and you think, "Oh my god, he's wearing my trousers!" In a way it's more open - people can put together the way they want - mixed with other designers.

The elegance of the Italian South is a very strong elegance and it is one that I bring. It is a sexy elegance - or at least, let's say less chaste.

I've had this sensibility since I was a child. If there was a black boy in the school, I was the friend. If there was an effeminate guy, I was the friend. If there was somebody who was poor like me, I was the friend.

In prêt-à-porter now we understandably need to make the collection satisfy the big market more, so couture is extra special.

I was lucky. From the time I was a little, I was always surrounded by women, and I am very attracted to the feminine world, because I love the strength and romanticism, which in the end, you can find in my style.

My obsession when I was kid, from '85 into the '90s, was Gianni Versace. It was Helmut Lang. It was Margiela. So I said, "I cannot have Givenchy only as a luxury house; I'm going to introduce products for everybody, things that are reachable."

This is very much part of my style, I work a lot on the back ­ - I love the back of clothes for men. I love even T-shirts printed behind. I think, "Why do you want to show only the front?"