If you buy a Cartier ring you want people to know it is a Cartier ring or a diamond, or a piece of art that's giving an emotion - then people read it and say, "wow that's really amazing". With prêt-à-porter you see people in the street, in a club, in a restaurant or whatever, and you think, "Oh my god, he's wearing my trousers!" In a way it's more open - people can put together the way they want - mixed with other designers.
Riccardo TisciThere was a loneliness because kids my age had video games, tennis. They traveled. They had beautiful clothes. I was wearing my sisters' old clothes that were adjusted on me, because we didn't have money to buy clothes. So that really made me go deep inside on my heart, because the only things I could have with me were my heart and my brain.
Riccardo TisciI didn't invent hot water. But when I approach menswear, I do it in a very honest way. And my menswear and womenswear are very similar, in the sense that I put men in leggings and lace shirts.
Riccardo TisciThis is why I decided to work with Nike, too, because it is even more mass-market than Givenchy and could make entry-price shoes and make people dream to be part of the journey.
Riccardo TisciCouture is emotion. Couture is freedom. Couture is not thinking about pricing and not thinking about craziness. You can do whatever you want to do in couture.
Riccardo TisciMy mom didn't teach me about Marco Polo. She didn't teach me about Napoleon. She didn't teach me about any of that. But she did teach me how to survive and to be a good person. And you need to be a strong woman to do that. She's the biggest person in my life. She's my Virgin Maria. That's why I love religion so much.
Riccardo Tisci