Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
Richard BransonWe had an electrical fault about 500 miles into the trip and lost more than half our fuel. We had a fire on the roof. And missed Los Angeles by 3,500 miles at the end of the trip and ending up in the arctic in a snowstorm.
Richard BransonSetting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
Richard BransonAnd you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.
Richard Branson