We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.
Richard BransonWith the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights.
Richard BransonAlways think, 'what's the worst that can happen' and have some kind of strategy to deal with it
Richard BransonI think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
Richard Branson