People are no different from flowers. If you water them, they flourish. If you are not nice to them, they shrivel up

My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

Records are made to be broken. It is in man's nature to continue to strive to do just that.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

Realize that the people who are working with you, this is their life. You know, 80% of their time is spent at work. Make sure that they're proud of what they're doing, that they're enjoying what they're doing.