People are no different from flowers. If you water them, they flourish. If you are not nice to them, they shrivel up

Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.

THERE'S NO OTHER WAY to find out whether or not you'll be successful other than just doing it

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

I am a great believer that you need passion and energy to create a truly successful business.

Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.