Find somebody else to run your business on a day-to-day basis.

The companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

Follow your instincts and live with the consequences.

Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.

I've been taught not to have any regrets. If we were to add up all of the hours spent regretting mistakes and use that time to develop new ideas, who knows how many brilliant new businesses would be created.

Realize that the people who are working with you, this is their life. You know, 80% of their time is spent at work. Make sure that they're proud of what they're doing, that they're enjoying what they're doing.