The ability to bounce back after a setback is the single most important trait an entrepreneurial venture can possess.
Richard BransonValues cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Richard BransonWhatever business you are in, every company can shoot for the start in their own way.
Richard Branson