Find somebody else to run your business on a day-to-day basis.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

In the beginning it was just about the business - now it's about the brand.

You never know with these things when you're trying something new what can happen. This is all experimental.

My mother always taught me never to look back in regret but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me. I have fun running all the Virgin businesses-so a setback is never a bad experience, just a learning curve.

If you are glass half empty type of person, maybe you just haven’t been holding the right glass

Every success story is a tale of constant adaption, revision and change.