However tight things are, you still need to have the big picture at the forefront of your mind.

If you get your face and your name out there enough, people will start to recognize you.

As we drifted to earth I sat up on the glass roof of the capsule, watching the beauty of the golden dawn as it broke over the desert. This was a day I never thought I'd see and the rising sun and growing warmth of the day seemed very precious. It made me aware that hard-won things are more valuable than those that come too easily. It reminded me to always enjoy the moment.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

Starting a business is a huge amount of hard work... You had better enjoy it.

Your brand name is only as good as your reputation

It always pays off to focus on things that will make you feel proud. Remember this during every difficult decision you face.