Growth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.

We'll not be sending anyone into space before it is safe and the vehicle is well and truly tested.

You don't learn to walk by following rules. You learn by doing, and by falling over.

Most people assume that a record shop's success lies in selling records. In fact, Virgin's success both in mail order and the record shops lay in skill at buying records.

In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics.

It's all about finding and hiring people smarter than you. Getting them to join your business. And giving them good work. Then getting out of their way. And trusting them. You have to get out of the way so YOU can focus on the bigger vision. That's important. And here's the main thing....you must make them see their work as a MISSION.

Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.