Growth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.

Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.

I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."

It is important to remember that life is not a dress rehearsal and that none of us should waste our time on doing things that don’t spark fires within us. My golden rule for business and life is: We should all enjoy what we do and do what we enjoy.

Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.

What's the quickest way to become a millionaire? Borrow fivers off everyone you meet.

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.