It's all about finding and hiring people smarter than you. Getting them to join your business. And giving them good work. Then getting out of their way. And trusting them. You have to get out of the way so YOU can focus on the bigger vision. That's important. And here's the main thing....you must make them see their work as a MISSION.
Richard BransonI love eating meat, but I love our planet even more. So I will join this campaign and stop eating meat at least one day a week.
Richard BransonOf course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
Richard BransonWe've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.
Richard Branson