You don't learn to walk by following rules. You learn by doing, and by falling over.

Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes

I have always been a huge believer in the inestimable value good mentoring can contribute to any nascent business

If people are crazy enough to dare, impossible things happen.

And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.

Business has to give people enriching, rewarding lives...or it's simply not worth doing.

You know I think if the people who work for a business are proud of the business they work for, they'll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.