You don't learn to walk by following rules. You learn by doing, and by falling over.

I have had a lot of fun pushing the boundaries on my balloon and kitesurf adventures, breaking some world records in the process, and I think this attitude of having fun whilst working hard is one that lends itself very well to successful entrepreneurship.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

Be the best at what you do

The ability to bounce back after a setback is the single most important trait an entrepreneurial venture can possess.

We went all the way down the Himalayan chain for a day and a half. That was magnificent, except the Chinese told us they were going to shoot us down if we came out the far end. So I spent a lot of my time contacting former Prime Minister Tony Blair begging him to tell the Chinese we were coming in this direction by mistake and could he please say we have no nasty motives for flying into their territory.

Enjoy life - you only get one.