I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.
Richard BransonI've never sued anybody, though there have been one or two occasions I've wanted to strangle one or two people.
Richard BransonYou don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.
Richard Branson