I love the freedom of movement that my phone gives me. That has definitely transformed my life.

It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.

Business is the force of change. Business is essential to solving the climate crisis, because this is what business is best at: innovating, changing, addressing risks, searching for opportunities. There is no more vital task

Irreverence ran on both sides of our family...my parents brought me up to think we could all change the world.

I have always believed that business should be a force for good.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

Whenever I see people getting a bad deal I want to step in and do something about it. Of course, this is not pure altruism - there's a profit to be made too.