We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
Richard BransonFun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.
Richard BransonIt can be a challenge not to let failure, or negativity from others, prevent you from going after what you believe in and what in your gut you know can work. However it is important to face these challenges head on and give them a go and importantly don't beat yourself up if you fail - just pick yourself up, learn as much as you can from the experience and get on with the next challenge.
Richard BransonEducation doesn't just take place in stuffy classrooms and university buildings, it can happen everywhere, every day to every person.
Richard BransonWhether we're fighting climate change or going to space, everything is moved forward by computers, and we don't have enough people who can code. Teaching young people to code early on can help build skills and confidence and energize the classroom with learning-by-doing opportunities. I learned how to fly a hot air balloon when I was 30,000 feet up and my life was in the balance: you can learn skills at any age but why wait when we can teach everyone to code now!
Richard Branson