I like challenges in life and pushing myself out of my comfort zone.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

Kitesurfing is one of the greatest sports in the world. I highly recommend this to anyone who has access to the ocean. There is nothing more freeing than being out there and kitesurfing. When my schedule permits, it's the first thing I do in the morning, before I have breakfast. Tennis is also fun, especially against someone far better at the sport than I am.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

I never wanted to be a businessman, I just wanted to change the world

I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.

People flourish if they’re praised.