The brands that will thrive in the coming years are the ones that have a purpose beyond profit.
Richard BransonI suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.
Richard BransonI have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.
Richard BransonHowever tight things are, you still need to have the big picture at the forefront of your mind.
Richard Branson