Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

I've been in Africa, and I've been to hospitals of Africa, and they're not hospitals, they're places where people go to die. And rows and rows and rows of people just dying and the waiting rooms of the hospitals are full of people waiting to get into the beds of the people who died the night before, and they're dying from unnecessary diseases.

I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

Those people who spend their time working on things they love are usually the ones enjoying life the most. They are also the ones who dared to take a risk and chase their dreams.

Taking bold climate action now has the potential to unleash the full power of business and at the same time lift millions of people out of poverty. We're the first generation to recognize this and the last generation that will have this opportunity.

Well, I'm somebody who is just living ...living life, and if I get frustrated by something, then I like to try to put it right.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.