To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can't guarantee it just by following someone else's formula.

My people are at the core of everything I do, and I recognize the importance of giving them the flexibility to balance work around their personal lives.

It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.

I decided there must be room for another airline when I spent two days trying to get through to People Express.

The best advice I could give anyone is to spend your time working on whatever you are passionate about in life.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

You don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.