When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better.

You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.

What's the quickest way to become a millionaire? Borrow fivers off everyone you meet.

Exploration is a wonderful way to open our eyes to the world, & to truly see that impossible is just a word.

Kite surfing is a great way of keeping fit. Kiting is great because you're bouncing over the waves and you're surfing the waves. I do quite long kite surfs-50 miles in a day.

Listen more than you talk. Nobody learned anything by hearing themselves speak.

Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.