To launch a business means successfully solving problems. Solving problems means listening.

We love Formula One and think Formula One's great. But we think Formula E is different. We would be making a big mistake if we tried to compete with Formula One and be similar to Formula One, we have to be radically different to Formula One to have a chance of survival. I don't mean survival by beating Formula One but co-existing complimentary to Formula One.

Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.

The way you treat your employees is the way they will treat your customers

Everyone needs something to aim for. You can call it a challenge, or you can call it a goal. It is what makes us human. It was challenges that took us from being cavemen to reaching for the stars.

My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.

Listen to the customer's complaint and act fast.