The brands that will thrive in the coming years are the ones that have a purpose beyond profit.
Richard BransonYou can never go too far wrong by thinking like a customer whoโs new to the business.
Richard BransonI've been in Africa, and I've been to hospitals of Africa, and they're not hospitals, they're places where people go to die. And rows and rows and rows of people just dying and the waiting rooms of the hospitals are full of people waiting to get into the beds of the people who died the night before, and they're dying from unnecessary diseases.
Richard Branson