In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.

I believe in myself. I believe in the hands that work, in the brains that think, and in the hearts that love.

Respect is how to treat everyone, not just those you want to impress.

We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.

Don't become a slave to technology - manage your phone, don't let it manage you.

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.