In the '80's my gut feeling was that airlines were crap. I hated spending time on planes. I thought we could create the kind of airline I'd like. So we got a secondhand 747 and gave it a go.

However small a company, its founders should try to expand people's opportunities and choices.

It always pays off to focus on things that will make you feel proud. Remember this during every difficult decision you face.

Brave people don't live forever, but cautious people don't live at all.

We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.

To be a great leader, you must be a great listener

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.