I've been very lucky. I come from a very close family. I'm also in a relationship that's been really good. Lasted a long time. We've got wonderful kids from that relationship, and they've had the benefit of being together. It's fantastic to have that sort of togetherness. It's a rarity these days.

I also know, as an entrepreneur myself, you face new obstacles every day and you need to have the perseverance to see them through.

There are no quick wins in business - it takes years to become an overnight success.

Be the best at what you do

Most of our businesses do succeed, but if something completely fails, then as long as we bow out gracefully and pay off all our debts, and nobody gets hurt, then I don't think people disrespect Virgin for trying. The public appreciates someone having a go; it appreciates the attempt. Who's been a success in life who hasn't failed?

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

The companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.