Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.

Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else.

I've been taught not to have any regrets. If we were to add up all of the hours spent regretting mistakes and use that time to develop new ideas, who knows how many brilliant new businesses would be created.

Screw it, let's do it - Just get on with it and do it

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.

Space is hard - but worth it. We will persevere and move forward together.