A business can be started with very little money.

Most "necessary evils" are far more evil than necessary.

I have had a lot of fun pushing the boundaries on my balloon and kitesurf adventures, breaking some world records in the process, and I think this attitude of having fun whilst working hard is one that lends itself very well to successful entrepreneurship.

Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a principle we've embedded across the Virgin family for more than four decades.

A company is people … employees want to know… am I being listened to or am I a cog in the wheel? People really need to feel wanted.

I would not be able to change a sparking plug and I would not be able to fly a spaceship or build a rocket or whatever. But what I am good at doing is finding brilliant people and surrounding myself with brilliant people.

Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.