There is no point in going into a business unless you can make a radical difference in other peopleโs lives.
Richard BransonNobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.
Richard BransonDon't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.
Richard BransonAll you have in life is your reputation: you may be very rich, but if you lose your good name, then you'll never be happy. The thought will always lurk at the back of your mind that people don't trust you.
Richard BransonThe idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
Richard Branson