When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

You need lucky breaks to be successful.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

I think business leaders all over the world should not just think of how we can make lots of money, which is fine, but to take some of the problems in the world and get out there and tackle them using business. I think that if businesses do that we can get on top of these problems.

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.

Having no regrets makes way for the best piece of advice I can give - don't be afraid of failure.

I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist.