When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

Our generation has inherited an incredibly beautiful world from our parents and they from their parents. It is in our hands whether our children and their children inherit the same world. We must not be the generation responsible for irreversibly damaging the environment.

The most important thing for entrepreneurs is not to be put off by failure.

Virgin could never have grown into the group of more than 200 companies it is now, were it not for a steady stream of intrapreneurs who looked for and developed opportunities, often leading efforts that went against the grain.

The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.

It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.

I am impressed with just the enthusiasm for life and the fact that some of these people are in their 80's, even 90's, and they're absolutely determined to get out there and make a difference.