In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

One thing is certain in business: you will make mistakes. When you are pushing the boundaries, mistakes are inevitable-how you react is important.

London is one of the most exciting cities in the world with so many fantastic pubs and restaurants. I would urge people to get out there and see as much as possible.

I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.

Most "necessary evils" are far more evil than necessary.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Every great movement in the world starts with a tiny group of people who simply refuse to accept a situation.