In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

If you look after your staff, they'll look after your customers. It's that simple.

Respect is how to treat everyone, not just those you want to impress.

I do believe the harder you work, the luckier you get.

Enjoy life - you only get one.

Well, I'm somebody who is just living ...living life, and if I get frustrated by something, then I like to try to put it right.

Embrace a mistake and learn from it; don't regret them.