Only a fool never changes his mind.
When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.
Screw it, let's do it - Just get on with it and do it
We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.
Your brand name is only as good as your reputation
It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.