In business, as in life, all that matters is that you do something positive.

Business has to give people enriching, rewarding lives...or it's simply not worth doing.

Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes

It isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.

Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

I like challenges in life and pushing myself out of my comfort zone.

An exceptional company is the one that gets all the little details right.