In business, as in life, all that matters is that you do something positive.

In the beginning it was just about the business - now it's about the brand.

I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

Business has to give people enriching, rewarding lives...or it's simply not worth doing.

The Earth cannot wait 60 years. I want a future for my children and my children's children. The clock is ticking.

If you're bringing up kids, you just want to smother them with love and praise and enthusiasm. So I don't think you can mollycoddle your kids too much really.