Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it
Richard BransonTough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your future.
Richard BransonWe've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.
Richard BransonI am constantly pushing myself and my own expectations and have always found that I've always come out better for it. Fear is human nature, but turning fear into opportunity is what will make a difference. I would much rather look back at my life saying "I can't believe I did that," than, "What if I had done that?"
Richard Branson