Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.

Lead by listening - to be a good leader you have to be a great listener.

Every business will face tough times.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

The quickest way to become a millionaire in the airline business is to start out as a billionaire.

People who work for me are working for what I believe in. The leaders who run our companies do so on the basis of those who came first and who said, "A company is its people." I hope my companies are run on the basis of praising their workers and looking for the best in them, not criticizing them. In the same way that you water a plant and it sprouts leaves, people flourish when you praise them.