Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it

Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your future.

Money gives you the freedom to do with your time what you want to do with it

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.

I am constantly pushing myself and my own expectations and have always found that I've always come out better for it. Fear is human nature, but turning fear into opportunity is what will make a difference. I would much rather look back at my life saying "I can't believe I did that," than, "What if I had done that?"

Grow internally first. Strengthen your bottom line first before considering external growth.